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The magazine runs a roughly 50/50 mix of celebrity and human-interest articles. People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls a "publicist-friendly strategy".

Sexiest Man Alive Bradley
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BRADLEY COOPER photo | Bradley
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Bradley Cooper Is People's
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Cooper "sexiest man alive"
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Bradley Cooper: Sexiest Man
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Do you think Bradley Cooper
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People's website, People.com, focuses exclusively on celebrity news. In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes. However "the mother ship of Oscar coverage" broke a site record with 51.7 million page views on the day after the Oscars, beating the previous record set just a month before from the Golden Globes.[not in citation given]

Sexiest Man Alive Bradley
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Sexy Scars - Sexiest Man Alive
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Bradley Cooper, People Cover
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BRADLEY COOPER photo | Bradley
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Bradley Cooper Wallpaper
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Bradley Cooper Sexiest Man
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This year's sexy man is none
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Sexiest Man Alive.
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Bradley Cooper Named Sexiest
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Bradley Cooper was named
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Bradley Cooper Named 201
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2011′s Sexiest Man Alive,
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2011′s Sexiest Man Alive,
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2011′s Sexiest Man Alive,
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